A Rental Lament

I miss Blockbuster Video.

Time was, you wanted to watch a movie, you went down your local Blockbuster, headed for the New Releases section, and saw if there was anything you wanted to watch? Oh, and you could be fairly certain that, if a movie was out on DVD, it’d be available to rent. Alas, no more.

I just spent ages trawling around the internet trying to find a number of movies to rent, all to no avail. Oh you could buy them alright, no doubt about that, but as for renting, forget about it!

And we’re not talking all new movies either. “Wrath of the Titans”, “White House Down”, “Avengers Assemble”, “Star Trek Into Darkness”; all are available to buy on Amazon Instant Video or iTunes, but not to rent.

I just don’t get it? Why would the studios restrict access to their product like that? It makes no sense. Do they think in desperation that I’m going to buy it instead? Because I just have to watch it NOW!

The thing is, I’m not so into these movies that I want to see them more than once. I mean I’ll pay £3:50 to give them a go, but I’m certainly not going to pay £5-£15 to own them. That’s just not gonna happen. I do want to watch them, but not that much.

No wonder people are turning to file sharing and illegal downloading to see and hear things they can’t get elsewhere. You set the price too high and people will always find a way around it.

Not that I’m going to do that. I’m too lazy. I’ll probably just watch something I already own (y’know, the good movies that do stand up to more than one viewing), or I’ll just stick the TV on and see what’s on. It’s coming up to 9 o’clock, something decent must be about to start.

As for my hard earned cash, that’ll stay in my pocket. Congratulations Warner Bros, Universal, Paramount; you just lost out on some revenue.

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